Terms & Conditions

How an engagement becomes binding

These terms apply to proposals, quotations, estimates, retainers, statements of work (SOWs), purchase orders accepted by Magix Marketing Solutions®, digital approvals and written confirmations for services delivered in or from India.

A signed SOW, accepted quotation, purchase order, email approval or payment against an approved commercial proposal may evidence acceptance of the applicable commercial scope. Where documents conflict, the signed SOW or specific written amendment will normally prevail over a quotation, followed by these website terms, subject to mandatory law.

Clear scope keeps delivery predictable

Magix may provide digital marketing, performance advertising, SEO, AEO/GEO, web and software development, branding, content, social media, education marketing, IT manpower, AI/LLM implementation, consulting and related services.

Client responsibilities

• Provide accurate business, product, institutional, legal and campaign information.
• Provide timely access to websites, domains, advertising accounts, analytics, CRM, social platforms and required third-party systems.
• Review deliverables and provide consolidated feedback within the agreed review window.
• Obtain all internal and regulatory approvals needed for the client's claims, offers, admissions, pricing, promotions and communications.

Scope changes

New deliverables, additional platforms, extra locations, new campaign sets, material rework, emergency work, additional shoots, new landing pages, extended support or out-of-scope integrations may require a revised fee and timeline.

Marketing results are not guaranteed

Magix provides strategy, execution and professional effort based on the agreed scope. Marketing outcomes depend on variables outside our control, including budgets, market conditions, competition, pricing, product quality, client response time, platform algorithms, account history, website quality and audience behaviour.

No guaranteed commercial outcome

Unless an SOW expressly provides a measurable contractual service level, Magix does not guarantee any specific revenue, lead count, admissions, sales, profit, ranking position, conversion rate, ROAS, organic traffic level, social growth, media reach, AI citation, approval, account restoration or business result.

SEO / AEO / GEO

No promise is made that a website will obtain or retain a specific Google ranking or be cited by ChatGPT, Claude, Gemini, Perplexity, AI Overviews or other search and AI systems. Search and AI systems can change algorithms, policies, indexing and presentation without notice.

Education-sector safeguards

For schools, PU colleges, universities, preschools and other education institutions, the client remains solely responsible for admission rules, eligibility, accreditation, fee structures, scholarships, placement claims, faculty claims, rankings, approvals and legal representations.

Magix may recommend messaging, campaign structures and lead-management processes, but the institution must verify every factual claim before publication.

Any enquiry, lead, application or admission generated through marketing is not deemed a guaranteed or qualified admission unless separately verified by the institution under its own admission process.

Commercial payment terms

Fees are specified in quotations, SOWs, plans, invoices or other written commercial documents. Unless the commercial document says otherwise, taxes and statutory charges applicable to the service are additional and payable by the client.

Payment due dates

Invoices must be paid by the stated due date. Payment through bank transfer, approved payment gateway or other accepted method is subject to successful settlement.

Delayed payment

If payment is delayed, Magix may pause campaigns, hosting-related work, production, development, reporting, support, publication, account management or other services until the overdue amount is cleared.

Any resulting media loss, deadline shift, platform learning disruption, production rescheduling, reserved-resource cost or third-party charge caused by payment delay may be borne by the client where permitted by the applicable agreement and law.

Cancellation and refund framework

Fees already earned for work performed, approved deliverables, production time, reserved capacity, subscriptions, media spend, third-party purchases or non-cancellable commitments are generally non-refundable, subject to applicable law and the specific SOW.

Advance retainers and project deposits may be allocated to reserved personnel, onboarding, planning, media setup, production slots and third-party commitments. Cancellation after work has commenced may therefore result in no refund of those consumed or committed amounts.

Unused amounts, credits or refunds—where any are commercially approved—will be handled according to the applicable invoice/SOW and after deduction of lawful, documented amounts owed or third-party costs.

Payment processor disputes

A payment reversal, chargeback or payment gateway dispute does not by itself erase the client's contractual payment obligation. Magix may suspend services and recover unpaid amounts through lawful means.

External platforms have independent rules

Google, Meta, LinkedIn, YouTube, WhatsApp, hosting providers, payment gateways, analytics tools, marketplaces, email providers and other third-party platforms are independently operated.

Magix does not control third-party outages, policy changes, moderation decisions, ad disapprovals, account suspensions, verification requests, API changes, delivery fluctuations, platform fees or algorithm updates.

Where advertising spend is paid directly by the client, the client remains the merchant-of-record for that media spend unless the SOW expressly states otherwise.

Ownership follows the commercial agreement

Pre-existing Magix assets, methodologies, templates, systems, code libraries, prompts, internal tooling, frameworks, know-how and reusable components remain owned by Magix unless expressly assigned in writing.

Upon full payment of amounts due, final client-specific deliverables may be licensed or assigned as stated in the relevant SOW. Open-source software, stock assets, fonts, third-party libraries, platform assets and licensed material remain subject to their own licence terms.

Magix may retain copies of work product for internal records, portfolio use or case-study purposes only to the extent legally permitted and subject to any confidentiality restrictions agreed with the client.

Responsible handling of business and personal data

Each party must comply with applicable data-protection and privacy obligations relevant to the engagement. Depending on the activity, this may include requirements under India's Information Technology Act, 2000 and applicable rules, the Digital Personal Data Protection Act, 2023 and rules as brought into force, and other applicable sector or contractual requirements.

Client remains responsible for having lawful grounds, notices, consents and permissions required for personal data supplied to Magix, especially for lead-generation, CRM, WhatsApp, email, remarketing, admissions and customer-contact activities.

Magix will apply reasonable technical and organisational safeguards appropriate to the service, but no internet-connected service can be guaranteed completely secure or uninterrupted.

Commercial risk allocation

The client warrants that materials, claims, data, images, logos, instructions and content supplied to Magix can lawfully be used for the intended purpose and do not knowingly infringe third-party rights.

The client is responsible for claims arising from false, misleading, unlawful or unauthorised information supplied or approved by the client.

To the fullest extent permitted by applicable law, Magix will not be liable for indirect, special, incidental, consequential or purely speculative losses, or for loss caused by third-party systems, platform decisions, market changes, force majeure or client-controlled factors.

Any monetary liability cap should be stated in the applicable SOW/MSA. If none is expressly stated, the parties should obtain legal advice on the appropriate default position rather than assuming a universal cap.

India / Bengaluru framework

For India-local commercial engagements, the agreement is intended to be governed by the laws of India, subject to any mandatory law applicable to the transaction.

For business-to-business engagements, the parties may first attempt good-faith escalation through designated representatives before commencing formal proceedings.

Subject to the signed contract and mandatory law, courts or forums having appropriate jurisdiction in Bengaluru, Karnataka may be specified for disputes.

Client approvals are commercially binding

Where Magix submits a creative, campaign, copy, landing page, website module, media plan, design, report, automation or other deliverable for review, the client is responsible for checking accuracy, legal suitability, pricing, claims, spelling, links, branding and regulatory compliance before approval.

Where the SOW or written project process specifies a review period and the client does not provide consolidated feedback within that period, Magix may treat the deliverable as accepted for scheduling, publication or billing purposes, to the extent permitted by the applicable agreement and law.

Repeated or fragmented feedback after approval may be treated as a change request where it materially alters the approved direction.

Reserved capacity is part of the commercial commitment

For retainers and recurring services, Magix may allocate employees, contractors, media planners, designers, developers, account managers and other resources based on the agreed plan. A client pause does not automatically release reserved capacity or cancel committed fees.

Where Magix agrees to pause an engagement, restart dates depend on team availability, third-party dependencies and payment status. Rush work requested after a pause may be separately charged.

Advertising budgets remain separate from service fees

Unless expressly stated otherwise, media spend, hosting, domains, premium plugins, stock assets, SMS/WhatsApp charges, software subscriptions, verification fees, influencer charges, printing, production, photography, travel and other third-party costs are separate from Magix professional fees.

Prepaid media or vendor balances may be subject to the rules of the relevant provider. Magix is not responsible for provider-side non-refundability or expiry where that restriction is outside Magix's control.

Magix may require funds to be received before placing media orders or purchasing third-party services. If funds are insufficient, the related work may remain on hold until the balance is restored.

Non-payment can trigger immediate operational action

On overdue invoices, Magix may send reminders, restrict access to non-essential services, pause active work, stop publication, pause advertising, defer launches, withhold non-final deliverables and suspend support until outstanding amounts are cleared, subject to the contract and applicable law.

Where the applicable quotation, invoice, SOW or law permits, overdue amounts may attract agreed late-payment charges, interest or reasonable recovery costs. Any applicable charge should be read from the commercial document governing the engagement.

Payment by a third party on behalf of the client does not change the client's responsibility unless Magix expressly agrees otherwise in writing.

Unlimited revisions are not implied

Only the revisions specifically included in the agreed proposal or SOW form part of the base fee. A revision means reasonable adjustment to an approved direction; it does not mean a complete restart or a materially different brief.

If the client changes the target audience, offer, branding direction, information architecture, technology stack, campaign objective or approved concept after production has materially progressed, Magix may quote additional work and revise timelines.

AI-assisted delivery requires client review

Magix may use artificial intelligence, automation, analytics, software tools, APIs and third-party technology in research, drafting, optimisation, development, reporting or operations where appropriate to the service.

AI-generated or AI-assisted output may require human review and may contain errors, omissions, outdated information, similarity to third-party material or platform-specific limitations. The client remains responsible for final approval of public-facing legal, medical, financial, educational, product or other regulated claims supplied or approved for publication.

Where an engagement uses third-party AI services, their availability, pricing, data policies, output behaviour and technical limitations are outside Magix's sole control.

Lead generation does not equal sales

Lead volume, enquiry quality and conversion depend on the offer, market, budget, sales follow-up, response time, pricing, product fit, counselling quality and client-side process.

Magix is not responsible for a lead that becomes unsuitable because of the client's delayed response, inaccurate CRM status, rejected qualification criteria, stock or seat availability, pricing changes or failure to follow up.

Where lead validation or replacement is part of the SOW, the exact qualification and replacement rules in that SOW control.

Client-supplied information must be lawful and accurate

The client grants Magix the necessary permission to use supplied logos, trademarks, photographs, videos, copy, databases, credentials and other materials solely for the agreed engagement.

The client must not provide material that knowingly infringes another person's rights, breaches confidentiality, violates platform policy or requires Magix to make a knowingly false or unlawful representation.

Magix may refuse or pause a requested campaign, publication or implementation that presents a material legal, security, fraud or policy risk.

Secure access is a shared responsibility

Clients should provide access through appropriate user roles rather than sharing unnecessary passwords. Where Magix is given credentials, the client should notify Magix promptly of any security incident, access change or suspected compromise.

Magix may suspend access or technical activity where it reasonably believes credentials, accounts, websites or systems present a material security risk.

Ending a contract does not erase accrued obligations

Termination takes effect according to the notice period or procedure in the applicable MSA, SOW, quotation or other commercial document.

On termination, the client remains responsible for fees accrued for work performed, approved commitments, consumed resources and non-cancellable third-party costs, subject to applicable law.

Where the client terminates a fixed-term or committed engagement early without a contractual right to do so, the applicable SOW may specify an early-termination charge or payment of remaining committed amounts. Any such charge must be stated in the governing commercial document.

External decisions are not Magix guarantees

Advertising accounts, social profiles, domains, messaging numbers, business listings, developer accounts and other assets are controlled by their respective owners and platforms. Magix may assist with setup, appeal or optimisation but cannot guarantee restoration, approval, verification or continued access.

If a client account is restricted due to historical activity, policy violations, payment issues, ownership disputes or other account-level matters, Magix may charge for troubleshooting or recovery work when such work is outside the original scope.

Magix may document completed work appropriately

Unless the SOW expressly requires strict non-disclosure or prior written approval for every reference, Magix may identify a client relationship and display completed public-facing work in its portfolio, credentials, proposals and case studies, using only information that is already public or approved for disclosure.

Confidential information received from the client will not be intentionally disclosed except where authorised, required by law, necessary to perform the service, or otherwise permitted by the applicable agreement.

Client-originated claims

To the extent permitted by law and the governing contract, the client is responsible for claims, losses, penalties, third-party demands or expenses arising from client-supplied materials, unlawful instructions, inaccurate representations, lack of required permissions, regulatory non-compliance or misuse of deliverables after handover.

Magix may use specialist resources

Magix may engage employees, freelancers, contractors, technology vendors and specialist partners to perform portions of the agreed services, while remaining responsible for managing the engagement to the extent stated in the governing agreement.

The client should not directly engage a Magix-introduced specialist for the same project outside Magix's engagement without Magix's written consent, where a non-solicitation or non-circumvention provision has been agreed.

These website terms are a framework

Magix may update these website terms from time to time to improve clarity, reflect service changes or address legal and operational developments. The version incorporated into a signed commercial agreement or clearly accepted SOW governs that engagement.

Nothing on this page overrides a negotiated MSA, SOW, order form, DPA, SLA or written amendment signed or expressly accepted by the parties.

Other important terms

• No agency or partnership: The engagement does not by itself create a partnership, employment relationship, joint venture or authority for either party to bind the other.
• No set-off: Unless expressly agreed or required by law, the client should not withhold undisputed invoices merely because another issue, deliverable or claim is under discussion.
• Survival: Payment, confidentiality, intellectual property, indemnity, liability, dispute and other provisions intended by their nature to survive termination will continue after the engagement ends.
• Notices: Commercial notices may be delivered to the email or business contact details recorded in the applicable proposal, invoice, SOW or account records.
• Waiver: A delay or failure to enforce a provision is not automatically a waiver of the right to enforce it later.
• Assignment: Magix may restructure, transfer or assign operational rights or obligations to an affiliate or successor as part of a bona fide business reorganisation, subject to the governing agreement and applicable law.
• Confidentiality: Each party should protect confidential business and technical information disclosed for the engagement.
• Force majeure: Neither party should be treated as in breach for delays caused by events beyond reasonable control, subject to the contract and applicable law.
• Suspension: Magix may suspend services for non-payment, unlawful instructions, abusive conduct, security risk or material breach, subject to the agreement and applicable law.
• Severability: If one provision is unenforceable, the remaining provisions should continue to the extent permitted by law.
• Electronic records: Emails, digital approvals and electronic records may form part of the commercial record where recognised by applicable law.
• Entire agreement: A signed SOW/MSA and written amendments should define the exact commercial commitment for the engagement.